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Lead, Marketing (English Audience)
Posting Date : 19 Sep 2017 | Close Date :18 Oct 2017

This role is to head the marketing for the English Audience entertainment properties in Mediacorp. S/he will direct brand management, drive content marketing and production efforts and grow audiences for broadcast, digital and print.



·         Develop marketing strategies for all media product lines in the English Audience network of Mediacorp to grow brand and audience. 

·         Develop integrated content marketing campaigns, including value promise, positioning, messaging and ongoing communications plans, to support product lines.

·         Create expansion plans and increase audience engagement using all media platforms.

·         Create marketing and audience-development plans for external clients to promote and amplify branded content projects.

·         Conduct marketing analysis using analytics platforms to improve product insights and optimize audience growth and revenue.

·         Execute marketing campaigns and creation of campaigns for TV, Radio, Print, Digital and websites/microsites and on social media.

·         Develop and implement overarching social media strategies for the business.

·         Oversee social media platforms including the development, execution, measurement and optimization of social media plans and compliance enforcement.

·         Lead a dynamic team of content producers, marketeers and brand solutioners. 

·         Be an industry spokesperson for effective marketing using Mediacorp services and businesses to develop and drive industry and community outreach program.



·         Strong Stakeholder engagement, management and influencing skills

·         Depth of knowledge of consumer marketing in Singapore and the region

·         Strong understanding of the transforming media landscape with insights into the digital landscape and innovation trends

·         Good understanding of Media business models

·         Good understanding of media analytics and big data capabilities

·         Depth of knowledge of key media platforms (Broadcast, Print, Digital and social media YouTube Facebook, Twitter)

·         Good relevant BA preferred.

·         Minimum 10 years’ experience in consumer marketing or product marketing experience with a proven track record.  (preferably in revenue generating media or consumer products) including 5 years in a marketing role either client- or agency-side, or brand owner

·         Worked with external third party vendors on national and international level

·         Expertise in broadcast and digital media are key





Job Specialization : Marketing
Type of Employment : Permanent
Minimum Experience : 10 Years

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